The four-month national campaign cost an estimated $65 million, according to ISpot, exceeding the outlays by others in investment services, including giants such as Fidelity and Vanguard, over the same stretch. Damon's commercial for, which ends with him uttering "fortune favors the brave," last aired in February during the Super Bowl. From a report: The drop in national TV marketing by the industry in the US has coincided with the selloff in Bitcoin and other crypto assets, according to the TV-ad measurement company, which tracks the spots.
Same goes for glitzy commercials starring LeBron James and Tom Brady.
Matt Damon's pitch to invest in crypto has disappeared from US television sets.
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